A Guide to Shopping Online for Jewellery

Couple buying an engagement ring at a jewelry store – focus on foreground

Whether you’re treating yourself to a new jewellery piece, or you’re searching for the perfect gift for a loved one, shopping for jewellery online can feel like a bit of a minefield. If you haven’t bought from a certain store before, it’s difficult to know whether the piece you’re checking out will be genuine and of a high quality. Luckily, there are some ways to make it easier, and guarantee that the piece you buy is the right choice. In this guide, we’ll be discussing some simple things you can do when shopping for jewellery online to make your next purchase sparkle! 

Research Different Jewellers 

When you’re shopping online, it’s easy to fall prey to some of the biggest issues that face jewellery enthusiasts – poor quality pieces, or worse, those that never show up after you’ve placed an order. That’s why finding a reputable, high end jewellery store with a glowing reputation is vital. If you aren’t familiar with shopping online, take some time to research how to spot a counterfeit site or jewellery piece, and ask the retailer as many questions as you need to before purchasing, to verify their authenticity. Stores that sell investment pieces are always a great choice if you’re buying online, as you know that what you’re getting is real and will stand the test of time – some of the luxury Hatton Garden jewellers are a brilliant example of this. 

Check the Reviews 

Once you’ve found a jeweller that looks perfect, you can check reviews from previous and existing customers online, to determine whether they are a trustworthy retailer. Well-established and trusted review sites will not only give you an idea of how others’ experience with the jeweller was, but it also lets you know whether each reviewer has a verified purchase, so you can be certain that the account they are giving is factual. 

Read the Little Details

When you go into a store in-person, it’s likely that more often than not you’ll simply be presented with the name of a piece and its price tag. One of the best things about shopping online is that you’ll be able to find a lot more information on the piece you’re buying, including the size, weight, style, carat and more. Read these details carefully, as it’s important that you only buy jewellery that you’re confident will suit your personal styles and tastes, especially if you’re purchasing as an investment for the future. You should also triple-check that you’ve bought the right size – jewellery isn’t a one-size-fits-all! 

Buying a Diamond? Remember the 4 C’s

Finally, if you’re searching for diamond jewellery online, then it’s vital that you remember the 4 C’s: clarity, colour, carat and cut. These elements are the cornerstone of shopping for a diamond, whether on a necklace or an engagement ring, and can vary wildly based on the jeweller. There are plenty of guides available online around the diamond 4 C’s, so it’s best to start there. 

Buying jewellery online doesn’t need to be daunting, and as long as you follow the top tips in this guide you can find some beautiful pieces that are the perfect investment. Find a high-end professional jeweller, check their reviews, and you’ll have nothing to worry about!